Job Description
The Assistant Director of Digital Communications conceptualizes and creates communications assets to support the goals and strategies of Ball State University Foundation. This professional works collaboratively with staff in all Foundation departments to create and distribute high quality digital communications that inspire engagement and philanthropy among alumni, friends, volunteers, students, faculty/staff, parents, and constituents. The ability to manage timelines, shifting departmental priorities, and stakeholder expectations are key responsibilities. This position is responsible for multiple fundraising and engagement digital communication strategies including multifaceted top tier emails, blog, website and design.
Would you like to work with an energetic group of staff at a unified foundation, one with no barriers between advancement, alumni relations, and stewardship? Now is your chance to be part of a dynamic team dedicated to reinventing higher education through philanthropy and cutting-edge partnerships. You’d be joining our team as we embark on our most ambitious fundraising goal ever — to take student support to the next level, both financially and academically.
Job Function:
The Assistant Director of Digital Communications conceptualizes and creates communications assets to support the goals and strategies of Ball State University Foundation. This professional works collaboratively with staff in all Foundation departments to create and distribute high quality digital communications that inspire engagement and philanthropy among alumni, friends, volunteers, students, faculty/staff, parents, and constituents. The ability to manage timelines, shifting departmental priorities, and stakeholder expectations are key responsibilities. This position is responsible for multiple fundraising and engagement digital communication strategies including multifaceted top tier emails, blog, website and design.
Minimum Education:
Bachelor’s degree from an accredited institution in the field of communications, public relations, graphic design, digital media, or related field.
Preferred Education:
Advanced degree in a related field.
Minimum Experience:
- Two years of related professional experience.
Preferred Experience:
- More than three years of related work experience within higher education or the communications industry.
- Expertise in Adobe Creative Suite
- Proficient in HTML, CSS, and JAVA
- Writing for web, web editing
- Actively studies trends in higher education digital communications, specifically related to fundraising and engagement
Duties and Responsibilities:
- Create branded and impactful digital communications that increase philanthropy and engagement. Significant examples include designing major donor proposals, content management of the Foundation web pages, writing, designing and sending tier one Foundation emails and managing all facets of the Foundation blog.
- Direct projects from start to completion, including consultation, editing copy, creating the design/layout, obtaining approvals, and monitoring delivery. Meet deadlines. Exercise independent judgment in meeting requests, determining solutions, and resolving issues.
- Maintain the Foundation website’s day-to-day content management and user experience needs, while monitoring entries made by web content contributors. As part of a strategically aligned integrated approach, this individual is responsible for developing and posting new content, maintaining the site’s functionality, developing new pages as necessary, ensuring ADA compliance, improving SEO performance, and continuously improving the user experience.
- Oversee email strategy and serve as project manager for the Foundation, including the Alumni Association and Cardinal Varsity Club to ensure projects align with existing plans and prevent over saturation of communication. Use Net Community, ThankView and other sources to provide timely email analysis and study trends to ensure best practices are being followed. Handle review process of tier one email communications with University Marketing and Communications. Communicate with colleagues and campus partners about each email campaign.
- Collaborate with Foundation colleagues on digital strategies to ensure a comprehensive, moderate approach for fundraising and engagement success. Actively participate in team strategy sessions. Use digital data to be an active partner in pipeline development.
- Supervise and provide leadership of student intern who will primarily be a graphic designer.
- Perform other related duties as assigned, which may include photography, copy editing, board presentation design and more.
At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.
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