Job Description
The Director of Athletics Marketing is responsible for leading the in-game experience for Ball State Football, and oversees all logistics for Women’s Basketball and other sports as assigned. The Director sets the tone for in-game atmosphere. This position collaborates closely with the Ticket Office to develop strategic initiatives that drive revenue and grow fan attendance. It also contributes to the execution of external communications, including email marketing, social media, digital campaigns, and out-of-home advertising such as billboards. The Director of Athletics Marketing plays a critical role in Athletics’ on-campus presence by organizing and activating departmental involvement in campus events for current and incoming students, fans, and others. This role reports to the Senior Associate Athletics Director of Revenue Generation and contributes to a cohesive and compelling Ball State Athletics fan experience. Adheres to all NCAA, Conference, and institutional rules and regulations.
Ball State University welcomes applications for a Director of Athletics Marketing position.
This full-time opportunity includes a generous benefits package with health insurance, retirement programs, educational assistance, and much more.
This full-time opportunity includes a generous benefits package with health insurance, retirement programs, educational assistance, and much more.
Job Function:
The Director of Athletics Marketing is responsible for leading the in-game experience for Ball State Football, and oversees all logistics for Women’s Basketball and other sports as assigned. The Director sets the tone for in-game atmosphere. This position collaborates closely with the Ticket Office to develop strategic initiatives that drive revenue and grow fan attendance. It also contributes to the execution of external communications, including email marketing, social media, digital campaigns, and out-of-home advertising such as billboards. The Director of Athletics Marketing plays a critical role in Athletics’ on-campus presence by organizing and activating departmental involvement in campus events for current and incoming students, fans, and others. This role reports to the Senior Associate Athletics Director of Revenue Generation and contributes to a cohesive and compelling Ball State Athletics fan experience. Adheres to all NCAA, Conference, and institutional rules and regulations.
Minimum Education:
Bachelor’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.
Preferred Education:
Master's degree from an accredited university.
Minimum Experience:
One of year of experience in a related field.
Preferred Experience:
Two years relevant experience in intercollegiate athletics, sports business industry or related agency work.
Duties and Responsibilities:
- Oversee the development and execution of marketing, promotions and advertising plans for assigned sports. Create and implement in-game promotions, executes pre-game and during game promotions. Support department with revenue generation, enhancements to fan experience and ticket sales support.
- Collaborate to increase attendance at athletic events. Organize and supervise marketing initiatives and lead on campus collaborations such as new student orientation programing.
- Serve as the game day producer for assigned sports. Support the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Peak Sports MGMT and production staff to support in-game video board productions.
- Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media.
- Supervise a graduate assistant, student employee positions and student interns in facilitating marketing projects.
- Perform other related duties as assigned.
At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.
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