Job Description
Marketing Specialist
About City of Hope,
City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked top 5 in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.
The successful candidate:
JOB TITLE: Marketing Specialist
Full-time Benefits: You will receive 21 Personal Time Off Days, 7 Holidays off and you are able to participate in our company-matched 401(k) and our Employee Assistance programs!
POSITION SUMMARY:
The Marketing Specialist is responsible for contributing to the development and execution of integrated marketing and communication strategies, branding initiatives, and community engagement at City of Hope Atlanta. The specialist will partner and work closely with the Marketing Manager in developing patient access plans, physician and clinical marketing campaigns, competitive landscapes, and consumer insights to develop hyper local marketing tactics to build trust and loyalty to increase patient access and brand awareness. The specialist will collaborate closely with clinical stakeholders, physicians, and internal teams to deliver clear, accurate, and engaging marketing content.
The Marketing Specialist will report to the Executive Director of Marketing and Communications.
KEY RESPONSIBILITIES:
Oversee day-to-day deliverables as required and provide any necessary direction and resources to internal/external partners.
Gather information on the hospital level pertaining to new service line opportunities, technology advancements, growth initiatives, brand equity, and awareness.
Ensure project deliverables are made in a timely manner and conduct weekly project status meetings with the Marketing Manager and Executive Director, Marketing and Communications.
Collaborate with the Marketing Manager to assist in tracking expenses and assist in processing invoices to maintain the budget.
Provide oversight for community engagement events as it relates to Cancer Support Organizations (CSO) and work cross-functionally with hospital teams to support the hospital and increase brand awareness within the community.
Create and edit content for digital, print and social media platforms, including writing patient stories and clinical service line copy.
Ensure all content complies with brand, regulatory, and HIPAA guidelines.
MINIMUM QUALIFICATIONS
Minimum of 1 year of professional experience in marketing or communications or related field.
Minimum of 3 years in a senior- level role within a health care or hospital business setting.
PREFERRED QUALIFICATIONS
Experience developing communications and health care marketing campaigns.
AP Style.
Proven success in writing and editing of medical content, health care publications and stories, including patient education materials, scientific articles, or provider-focused content.
Clinical and physician marketing platforms, including Doximity and Medscape.
Experience working with oncology or specialty service lines.
Strong project management, communication, and cross functional collaboration skills.
Advanced Degree (e.g. Master’s Degree) in Marketing, Communication, Business, or related field
EDUCATION REQUIREMENTS
Bachelor’s degree in Marketing, Communication, Business or other related field or equivalent working experience/knowledge.
City of Hope is an equal opportunity employer.
To learn more about our comprehensive benefits, click here:Benefits Information
City of Hope employees pay is based on the following criteria: work experience, qualifications, and work location.
Salary / Pay Rate Information:
Pay Rate: $28.58 - $47.04 / hour
The estimated pay scale represents the typical [salary/hourly] range City of Hope reasonably expects to pay for this position, with offers determined based on several factors which may include, but not be limited to, the candidate’s experience, expertise, skills, education, job scope, training, internal equity, geography/market, etc. This pay scale is subject to change from time to time.
City of Hope is a community of people characterized by our diversity of thought, background and approach, but tied together by our commitment to care for and cure those with cancer and other life-threatening diseases. The innovation that our diversity produces in the areas of research, treatment, philanthropy and education has made us national leaders in this fight. Our unique and diverse workforce provides us the ability to understand our patients' needs, deliver compassionate care and continue the quest for a cure for life-threatening diseases. At City of Hope, diversity and inclusion is a core value at the heart of our mission. We strive to create an inclusive workplace environment that engages all of our employees and provides them with opportunities to develop and grow, both personally and professionally. Each day brings an opportunity to strengthen our work, leverage our different perspectives and improve our patients’ experiences by learning from others. Diversity and inclusion is about much more than policies and campaigns. It is an integral part of who we are as an institution, how we operate and how we see our future.
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