Job Description

Position Description

Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

The Marketing Director is responsible for overseeing all marketing and communications within the Texas Tech University College of Media & Communication (CoMC). This position ensures the effective promotion of the college’s brand and programs, while managing and guiding staff who comprise the college's marketing and communications team. The Marketing Director will also lead strategic communications efforts and coordinate issues management to support the college’s reputation and goals. This role works closely with college leadership to align marketing and communications strategies with the overall vision and objectives of Texas Tech University.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

The College of Media & Communication at Texas Tech University fosters a culture of excellence centered on local and global impact, innovative research, and student success. Diverse facilities and technologies support innovative teaching and world-changing research. Learn more about the academic departments, centers and institutes within the college.



Major/Essential Functions

Strategic Marketing & Branding: Develop and implement comprehensive marketing and PR strategies to promote CoMC's programs, events and activities, enhancing visibility and engagement across all platforms and outreach opportunities.
Project Management: Lead and manage marketing projects from concept through execution, ensuring timely completion, quality control, and adherence to brand guidelines; includes oversight of installation projects coordinated through the marketing office. Coordinate with internal teams, including the administration, chairs, other leadership, program departments and the marketing office’s social media specialist and graphic designer to deliver on marketing initiatives.
Team Management: Supervise and mentor the team , and student interns, providing guidance, setting goals and evaluating performance to ensure effective collaboration and output.
Leadership Collaboration: Serve as the primary marketing liaison with college leadership, including deans, department heads, and other key stakeholders, maintaining regular and consistent contact to ensure alignment of marketing initiatives with college priorities.
Content Development: Oversee the creation, planning and curation of high-quality content for marketing materials, social media platforms, websites, newsletters, digital monitors and other communication channels, while meeting deadlines. Direct semi-annual production of Far & Wide, CoMC’s alumni magazine.
Copy Editing: Ensure all content reflects AP Style writing standards.
Web Development: Manage and oversee consistent maintenance of the college website, including annual updates of existing leadership and faculty biographies and general content, while also creating a strategy to adjust website appearance periodically, in alignment with campus guidelines.
Analytics & Reporting: Analyze marketing campaign performance data, generating reports to measure the effectiveness of campaigns and making data-driven recommendations for future initiatives.
Budget Management: Manage the marketing budget, ensuring cost-effectiveness and alignment with the college's financial goals.
Communications & Issues Management: Lead the development and execution of internal and external communications strategies that support the college’s mission and reputation. Serve as the primary point of contact for media inquiries and coordinate messaging with university partners during sensitive or high-profile situations. Monitor emerging issues, provide guidance to leadership, and manage timely, transparent communication with stakeholders to ensure consistent and effective messaging across all platforms.

Required Qualifications

Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year for year basis.

Preferred Qualifications

5+ years of experience in marketing communication, with a strong emphasis on digital and content marketing, OR bachelor's degree in marketing, communications, public relations, or a related field. Master’s degree preferred.
Proven project management experience, with the ability to handle multiple projects simultaneously.
Experience managing creative teams.
Exceptional communication, organizational, and interpersonal skills.
Proficiency with digital marketing platforms, content management systems, and analytics tools.
Strong ability to collaborate with leadership and stakeholders and adapt marketing strategies based on organizational goals.