Job Description

Job Summary
The Marketing & Brand Specialist supports the development and execution of UMMA exhibition marketing campaigns and serves as a creative partner in stewarding the museum's brand. Reporting to the Director of Marketing & Public Relations, this role manages marketing projects across print, digital, web, photo/video, and other channels while coordinating with vendors, partners, and collaborators to move projects from concept through completion.

Museum experience is not required; an interest in the arts and a strong creative mindset are valued. This is a hybrid position with regular in-person work in Ann Arbor, MI.

Responsibilities*
Marketing campaign development (35%)

Support development and execution of integrated marketing campaigns for exhibitions and institutional priorities
Partner with the Director of Marketing & Public Relations on paid media strategies and advertising resources
Develop campaign concepts, messaging, and creative approaches that translate curatorial and institutional goals into compelling public-facing experiences
Assist with marketing project budgets
Collaborate with curators and museum staff to identify target audiences and develop audience-centered messaging
Ensure campaigns align with UMMA's brand and strategic priorities
Creative production & brand support (30%)

Maintain consistency with UMMA's visual identity and brand standards across marketing materials
Design and produce postcards, brochures, signage, digital graphics, advertisements, presentations, and other promotional materials
Prepare production-ready files for print and digital distribution
Project & vendor coordination (20%)

Coordinate marketing production schedules and project timelines
Work with designers, photographers, printers, and other vendors to manage project logistics and deliverables
Track projects and workflows in Asana
Coordinate internal reviews and maintain project documentation
Content development & department support (15%)

Write and edit marketing copy for promotional materials, advertising, web content, and other communications
Stay current on marketing and design trends and contribute ideas that strengthen UMMA's audience engagement
Required Qualifications*
Bachelor's degree in marketing, communications, graphic design, public relations, or related field
3+ years of experience in marketing, communications, brand management, or a related creative field
Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion
Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (including InDesign, Illustrator, and Photoshop), with an understanding of production requirements and the ability to prepare production-ready files for print and digital partners
Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels; and translate complex or specialized information into clear, accessible content