Over two-thirds of Gen Z are ‘nepo workers’—and men are more likely to benefit from nepotism, study shows


Hailey Bieber, Brooklyn Beckham and Maude Apatow have one thing in common: They’re part of Hollywood’s growing “nepo-baby” boom.

Many members of the up-and-coming generation of stars have had a helping hand in the form of famous parents. And on TikTok, the hashtag #nepotismbabies has garnered over 370 million views as users expose actors and singers who they didn’t know were children of celebrities—and in their eyes, don’t deserve acclaim.

Most recently, Kaia Gerber, the daughter of the supermodel Cindy Crawford, came under fire on the platform for saying that the whole nepotism conversation is overblown—despite admitting through her mum she’s “met amazing people” that she now works with.

But people who live in glass houses shouldn't throw stones.



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